Canada's New Government
Countdown "Contest"!
Final update
October 27 , 2007


From the "Let-the-bells-ring-out-and-the-banners-fly" department:

It's official: Tory government no longer new
October 25, 2007
OTTAWA - They may have stretched linguistic latitude, but the Conservative government has finally decided it can't keep calling itself Canada's New Government, 21 months after being elected. The ubiquitous slogan has quietly disappeared from the federal government's web site design and communications. Henceforth, it will just be known as the bland but grammatically accurate Government of Canada.

If you're not Canadian and you're wondering what this New Government fuss is all about:

It started back in the summer of 2006 : "Tories rebrand government to reflect change of guard: Old label dropped in favour of 'Canada's New Government' ("Like the rebranding of Coca-Cola as New Coke, the Harper government is instructing some public servants to use the term "Canada's New Government" instead of the traditional "Government of Canada.")
Which is their prerogative.
But after awhile, the lustre wore off the label and it started sounding more and more like the theme for a Saturday Night Live sketch.
Now, it's been quietly deep-sixed.
I can start being proud of my federal government again.



NOTE: since there's no longer a "New" Government in Ottawa - for awhile, at least - there's no need for this page (the one you're now reading ) anymore, but I'll keep it online for awhile for a laugh or two and to show my special graphic prowess.


April 2007 update:
Dissension in the Ranks of
Canada's New Government??

Meet Loyola Hearn,
Canada's New Tory Maverick.

...and we thought Garth Turner was outspoken!

Fisheries Minister Hearn questions
use of slogan 'Canada's new government'

April 4, 2007
ST. JOHN'S, N.L. (CP) - More than a year after Prime Minister Stephen Harper was elected, his government continues to sell itself as "Canada's new government." But at least one federal cabinet minister says he avoids the oft-used partisan slogan and wonders why it's in every government news release. Fisheries Minister Loyola Hearn, who was in St. John's today for a funding announcement, says he skips the catchphrase whenever it crops up in prepared speeches.

[This is a fake news page]


March 2007 Update:
New Government, meet Newer Government!

Nova Scotia Joins with Canada's New Government
to Announce Patient Wait Times Guarantee

News Release
March 26, 2007
HALIFAX, Nova Scotia - The Honourable Tony Clement, Federal Minister of Health, and the Honourable Chris d’Entremont, Nova Scotia Health Minister, today announced that Nova Scotia has agreed to establish a Patient Wait Times Guarantee in radiation therapy for cancer by 2010, to be supported by $24.2 million in federal Budget 2007 funding.
Health Canada


If Steve Harper and his Tories came into power at the beginning of 2006 and they still (in March 2007) call themselves Canada's New Government, what should Nova Scotia's government, elected in June 2006, call itself ??
"Nova Scotia's Newer-Than-You Government"?

"Nova Scotia's Answer to Canada's New Government"?
"Nova Scotia's Too-Mature-To-Play-Silly-Word-Games Government"?
<Your suggestion goes here.>




(anonymous contribution)

UPDATE (September 12/06):

So much for my funny Rick-Mercer-Photo-Challenge-style contest!

When I decided to start this "contest" early in September, the plan was to have people download a copy of the "Canada's New Government" banner and to modify it to reflect the silliness of a self-promotion strategy that stresses the "newness" of the government, as if being new means being better. (Keep scrolling down this page for samples.)

Canada's New Government in the News!

Propaganda tactic backfires on 'Canada's new government'
Fired scientist reinstated after complaining
about 'idiotic buzzwords coined by political hacks.'

Ottawa (21 Sept. 2006) - The Harper Conservatives have been forced to reinstate a senior scientist who was fired for objecting to an order to turn federal correspondence into political propaganda by injecting a mandatory reference praising "Canada's new government."
National Union of Public and General Employees


Tories rebrand government to reflect change of guard
Old label dropped in favour of 'Canada's New Government'

Glen McGregor and Kathryn May
September 06, 2006
"Like the rebranding of Coca-Cola as New Coke, the Harper government is instructing some public servants to use the term "Canada's New Government" instead of the traditional "Government of Canada." For months, the phrase has been cropping up in the government's official communications, appearing on websites and press releases regarding child-care benefits, a tax-relief plan, a women's rugby tournament and even debt-forgiveness for Cameroon. But an e-mail sent yesterday to employees in Natural Resources Canada suggests the stylistic change is official...."
The Ottawa Citizen


Google Web Search Results:
"Canada's New Government" ===> 139,000 results as at September 21

Google News Search Results:
"Canada's New Government"==>238 results as at September 21
Clicking on the two links above will give you the latest Web and News search results.



Instead of a contest, I'll just invite anyone to do a little cosmetic enhancement to the Canada's New Government banner.
It's probably just as well, anyhoo, because most people who contribute a design will be federal civil servants who will prefer anonymity.
Like the creator of the modified banner above, they will ask me not to publish their names. I will respect that request.

I also realize that this assignment doesn't appear to be very "inclusive" for the graphically-challenged types out there.
But if I could do all of the samples below with my minimal graphic design skills using the MSPaint program that comes bundled with 99.25% of personal computers today, so can you!


1. "New"
adj. new·er, new·est
- Having been made or come into being only a short time ago; recent: a new law.
- Recently obtained or acquired: new political power; new money.

2. The Conservative Party of Canada won the federal election on January 23, 2006.

3. Stephen Harper was sworn in as Prime Minister on February 6.

So how long will it take before the word "NEW" disappears from the graphics
on the Government of Canada home page and the home page of the Prime Minister?


Sample Modifications

[Keep scrolling down this page to see more samples of modified graphics, then try doing one yourself!]

This is an actual submission from Sonny Dan (Monsieur Photochop!)


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