Canada's New Government
October 27 , 2007
From the "Let-the-bells-ring-out-and-the-banners-fly" department:
official: Tory government no longer new
October 25, 2007
OTTAWA - They may have stretched linguistic latitude, but the Conservative government has finally decided it can't keep calling itself Canada's New Government, 21 months after being elected. The ubiquitous slogan has quietly disappeared from the federal government's web site design and communications. Henceforth, it will just be known as the bland but grammatically accurate Government of Canada.
If you're not Canadian and you're wondering what this New Government fuss is all about:
It started back in the summer of 2006 : "Tories rebrand
government to reflect change of guard: Old label dropped in favour of 'Canada's
New Government' ("Like the rebranding of Coca-Cola as New Coke, the
Harper government is instructing some public servants to use the term "Canada's
New Government" instead of the traditional "Government of Canada.")
Which is their prerogative.
But after awhile, the lustre wore off the label and it started sounding more and more like the theme for a Saturday Night Live sketch.
Now, it's been quietly deep-sixed.
I can start being proud of my federal government again.
NOTE: since there's no longer a "New" Government in Ottawa -
for awhile, at least - there's no need for this page (the one you're now
reading ) anymore, but I'll keep it online
Dissension in the Ranks of
Canada's New Government??
Minister Hearn questions
New Government, meet Newer Government!
Scotia Joins with Canada's New Government
to Announce Patient Wait Times Guarantee
March 26, 2007
HALIFAX, Nova Scotia - The Honourable Tony Clement, Federal Minister of Health, and the Honourable Chris dEntremont, Nova Scotia Health Minister, today announced that Nova Scotia has agreed to establish a Patient Wait Times Guarantee in radiation therapy for cancer by 2010, to be supported by $24.2 million in federal Budget 2007 funding.
Hey --- WAIT A MINUTE!
Steve Harper and his Tories came into power at the beginning of 2006 and they
still (in March 2007) call themselves Canada's New Government, what should Nova
Scotia's government, elected in June 2006, call itself ??
"Nova Scotia's Newer-Than-You Government"?
"Nova Scotia's Answer to Canada's New Government"?
"Nova Scotia's Too-Mature-To-Play-Silly-Word-Games Government"?
<Your suggestion goes here.>
UPDATE (September 12/06):
So much for my funny Rick-Mercer-Photo-Challenge-style contest!
When I decided to start this "contest" early in September, the plan was to have people download a copy of the "Canada's New Government" banner and to modify it to reflect the silliness of a self-promotion strategy that stresses the "newness" of the government, as if being new means being better. (Keep scrolling down this page for samples.)
Canada's New Government in the News!
tactic backfires on 'Canada's new government'
rebrand government to reflect change of guard
Google Web Search Results:
News Search Results:
of a contest, I'll just invite anyone to do a little cosmetic enhancement to the
Canada's New Government banner.
It's probably just as well, anyhoo, because most people who contribute a design will be federal civil servants who will prefer anonymity.
Like the creator of the modified banner above, they will ask me not to publish their names. I will respect that request.
also realize that this assignment doesn't appear to be very "inclusive"
for the graphically-challenged types out there.
But if I could do all of the samples below with my minimal graphic design skills using the MSPaint program that comes bundled with 99.25% of personal computers today, so can you!
adj. new·er, new·est
- Having been made or come into being only a short time ago; recent: a new law.
- Recently obtained or acquired: new political power; new money.
2. The Conservative Party of Canada won the federal election on January 23, 2006.
3. Stephen Harper was sworn in as Prime Minister on February 6.
[Keep scrolling down this page to see more samples of modified graphics, then try doing one yourself!]
This is an actual submission from Sonny Dan (Monsieur Photochop!)
SPACE RESERVED FOR YOUR SUBMISSION!
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