You're in for a surprise!
Are you babbling yet??
I found this on the Ontario Science Centre website. It blew me away. Here's how they explain it.
Even though you're only concerned with naming a word's colour, it seems impossible to ignore the word's meaning. You may see red ink - but if the word says "green", you feel strangely tongue-tied.
When you look at one of the words,
you see both its colour and its meaning. If those two pieces of
evidence are in conflict, you have to make a choice. Interference is the result
of having to choose against a stronger type of evidence. In this case, you have
to choose against word meaning, which experience has taught you is usually more
important than ink colour.
The Color Test (fancy version of the Stroop Effect - requires Macromedia Flash plug-in)
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